About
Hi, I’m Tori.
I was born and raised in Lake Tahoe, and I’ve spent my career in the organizations that make mountain communities work: outdoor recreation, youth programs and ski resort operations.
I started in 2017 as a recreation leader, worked my way through ticketing and revenue operations, and now lead finance, HR, compliance and board operations for a youth outdoor nonprofit. Along the way I found my thing: bringing order to chaos.
What I’ve built
I’ve sat in your seat.
- Built a youth nonprofit’s first budget in years and turned a $150K deficit into a $300K reserve in one fiscal year.
- Ran two signature fundraisers, bringing in $200K against a $150K goal, with a first-ever VIP experience and on-site childcare for 40 kids.
- Grew a sponsor advertising program 75% (from $20K to $35K) and landed new $20K and $10K sponsors.
- Moved HR, payroll and benefits onto one system, saving $50K on workers’ comp, and replaced a tangle of registration tools with one platform connected to the books.
- Run a ~400-parent volunteer program, hired and onboarded 40+ seasonal staff with 98% retention, and raised $50K+ in six weeks in a crisis campaign.
What I believe
How I work.
Systems should outlast the person who built them.
Everything I set up comes with documentation and training, so your team owns it.
Small nonprofits deserve real infrastructure.
The same budgets, controls and processes big organizations rely on, sized for your team.
Steady beats heroic.
Calm, clear processes mean fewer late nights and less burnout for your staff.
Why “Cedar & Compass”
Built to last, pointed forward.
Incense cedar grows all over the Sierra Nevada. It’s strong, steady and famously long-lasting. A compass helps you find your way when the trail isn’t obvious. That’s what I help nonprofits build: systems that last, and a clear direction forward.
Credentials
PHR (HR Certification Institute) · PMP candidate · Wilderness First Responder
Tools I know well
Off the clock
Rock climbing (that’s me on Sierra granite), snowboarding, paddling, and leading Keep Tahoe Blue clean-ups.
Let’s find your direction.
Tell me what’s on your plate. A first call is free, and there’s no pressure.
Book a free 30-minute call